01 · The lab

Every project is a system.

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Enterprise growth Culture & community Creative & commerce
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CLUSTER
Project
02 · Systems thinking, organised

One brain. Four rooms.

THE LENS · THINKING IN SYSTEMS
One way of thinking runs every room below.

Every problem is a system to be designed, not a task to be ground through. The first videos start here: how to think in systems, then how to apply it to scaling with AI.

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ROOM 01
AI visibility / GEO

When ChatGPT or Perplexity talks about your category, do you show up? The 7-day GEO audit, built on enterprise methodology.

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ROOM 02
Enterprise growth

Template-first SEO, AI-ready content and social search, proven at £140M scale at Tesco.

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ROOM 03
Culture & community

STR8CORN: zero to 9.7k by A/B-testing hooks, rhythm and cadence into a repeatable content engine.

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ROOM 04
Creative & commerce

Kirb Stone editorial direction, Aloe Skin brand and commerce, DroneVolant mobile-first storefront. Creative that ships and sells.

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ESSAYS · SOONBREAKDOWNS · SOONAGENT WORKFLOWS · SOONTEMPLATES · SOON
03 · The operator's list

Be first. Shape what ships.

I'm building the operator's stack in public: automations, workflows and ready-made templates that scale your daily output, no building from scratch. Each release ships to the list first, with the walkthrough.

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